Spinning on that dizzy edge

We've all seen those Apple TVC, featuring a young, hip Mac versus and old, slow, disgruntled PC. If so, you should get the idea that there's a bit of a rivalry between the opposing computer camps. But why? Because they have wholly different personality traits, the users of course, say branding experts. Mindset Media, a US branding company that analyzes the relationship between consumer behavior and personality, surveyed 7500 Mac and PC users. Its finding? Mac users are "snobs." In comparison to PC owners, they're likely to visit Starbucks for coffee more often, buy organic products and drive a hybrid car. Mindset Media says that people who purchase Macs fall into what it calls the "Openness 5" personality category- which means they are more liberal, less modest, and more assured of their own superiority than the population at large. The rivalry continues...

This is an almost direct quotation from the latest; August edition of Reader's Digest. I don't understand how people who visit Starbucks more often, buy organic products and drive a hybrid car translate to being snobs. Lain lah if the users order specialized Bling bottled water ke, or drives a Murcielago, but since when hybrid cars and organic food falls under the classification of snobbish? Bukankah organic food simply means you're choosing a healthier option? And hybrid means you try to give a damn about the environment? Visiting Starbucks more often could only mean that they just really really like the Venti Mocha Frap with extra 2 shots and a pump of Hazelnut pe?

Lagipun look at me, I am so modest what. Even more so than Gandhi himself! Me liberal? Hell I frown upon girls with headscarves who smoke, tsk tsk, see how much of a conservative person I am? And me, the super awesome me, assured of my own superiority than the population at large? Pure absurdity, such ludicrous is unheard of.

Hmm, maybe delusional should be on that list.